By AP Technology WriterAssociated Press WriterIn this Feb. 14, 2018, file photo, Casium watches are seen on display at a showroom in Tokyo.
(AP Photo/Mitsuhiro Kambayashi)Japanese maker Casio Corp. on Monday said it will sell a digital watch, or smartwatch, for $300 to $350 that will allow users to control devices via voice commands and text messages.
The Casio Digital Watch is a wrist-worn digital computer that uses Bluetooth technology and a smartphone to act as a digital computer.
Users can also access and manage their digital data in the watch by sending and receiving messages, controlling audio, and listening to music.
The company, which makes more than 50 brands of smartwatches, said in a news release it is launching the new watch with the Casio name, as it is seen as a major contender for the smartwatch market.
The new Casio watch will be launched in October and priced at $300, the company said.
It will be sold in Japan and in other countries through online and physical retailers.
Casio, based in Osaka, Japan, has been developing digital watches since its launch of the first Casio wrist-watch in 2011.
The maker of smartphones, tablets, cameras and watches said in the announcement that the new digital watch will allow people to control their devices remotely via voice and text commands.
The watch, which has a 12-megapixel camera, will be made by the Swiss company LVMH.
It has the potential to help users keep track of the things they do, said Tomoyuki Otsuka, director of technology research at the consulting firm IDC, in a statement.
“The smartwatch can enable users to easily change the screen brightness, move apps around, turn on and off a light or even change the color of a screen,” Otsuki said.
“This new product is an exciting development in the digital watch market.
This is Casio’s first truly new watch product.”